Rooting for the Future: Smell the Coaster, Kiss the Ground

Ever find yourself at a dinner party, sniffing the heck out of a cedar coaster, wondering what it all means?

No? Well I have, so buckle up, because we're about to dig deep into the soil of sustainability and explore the realm of impact, process, and relationships, and how regenerative agriculture, stewardship, and business can thrive together.

The fundamental aspect of our model here at Cause Coasters is that a portion of our revenue goes to nonprofits or causes. We are proud to announce our next nonprofit beneficiary of 6.19% of Cause Coaster sales! Read on to learn more about how your bulk coaster order can help drive change for a great cause.

Enter Kiss the Ground — not just a metaphorical smooch on terra firma, but a powerhouse non-profit championing regenerative agriculture. In a world teetering between technological advancements and environmental sustainability, Kiss the Ground plants its feet firmly in the dirt, showing us how reviving our soil can heal the planet. Their documentary, Kiss the Ground, takes an innovative, uplifting, and impactful approach to storytelling. We hope this piece encourages you to learn more about their work, donate directly, spread their message, or consider other means of support (coughbuysomecoasterscough).

The Seed of Change: What is Regenerative Agriculture?

Before we dive into the leafy greens of the matter, let’s unpack what regenerative agriculture really entails. This isn't just about not harming the environment through conventional agriculture and land use, it's about actively improving and supporting the systems that keep the planet and us healthy. Picture farming that boosts biodiversity, enriches soils, improves watersheds, and enhances ecosystem services. Now imagine that on a global scale.

The Roots Run Deep: Kiss the Ground’s Impact

Kiss the Ground operates on a simple yet profound premise: healthy soil leads to a healthy planet, and they work with farmers, educate the public, and advocate for policies that support sustainable agriculture practices. Their mission isn’t just earthly harm reduction but to promote healing and flourishing of the land. In Alan Weissman’s “The World Without Us,” we consider a world where humans are - poof - gone! In it, infrastructure slowly but inevitably gives way to moisture, cold, gravity, heat, sun, wind, soil, plants, roots, fungi — the nature of nature is to heal, reclaim, become whole. As humans, also a part of nature, finding right-relationship to that power and force is where the deeper work and great potential exists. Rather than operating as extractors or fixers, we can be engaged and empowered observers and collaborators.

The Blossom of Funding: Why Invest in Regeneration?

Investing in regenerative practices isn't just good from an eco-spective, it’s smart economics. When a non-profit like Kiss the Ground receives funding, the ripple effects are immense. For every $100 donated, they inspire and catalyze the transition of 10 acres into regenerative agriculture, working directly with farmers, consultants, and various partners. Healthier soil produces healthier crops, which means more nutritious food on our tables and a more resilient environment. Beyond jobs and food, these ecosystem services provide cost-effective positive environmental externalities.

From Soil to Coaster: The Cause Coasters Connection

Now, where does Cause Coasters fit into this verdant vista? Just as healthy soil supports a thriving ecosystem, every coaster sold supports environmental sustainability.

Here’s the dirt: Cause Coasters donates 6.19% of all revenue to rotating nonprofits like Kiss the Ground. Why 6.19%? Because we believe in going beyond the standard and making a real impact. And we’re from San Diego, so some love to our area code there, too. Each coaster sold funds the regeneration of farmland. A $1,000 bulk order of coasters supports the restoration and regeneration of over 6 acres! And just how much food can you grow on an acre of healthy land? Enough to make any locavore swoon and any farmer tip their hat, and that’s not even mentioning the intrinsic value of the derived ecosystem services. This isn’t just about making a sale, it’s about making a difference.

Bulk Orders, Bigger Impact: Scaling Up the Change

The beauty of our model is that the impact scales with your commitment. Businesses and individuals alike can make a substantial environmental impact through bulk orders. An order of 2,000 coasters supports the restoration and regeneration of over 50 acres. Easier than buying and running your own farm if you ask us. This isn't just about giving a thoughtful gift, it's about being part of a global solution in target ways.

A Harvest of Benefits: Multiple Parties, Multiple Wins

The beauty of regenerative practices, much like our business model, is that the benefits are multi-fold. Farmers benefit from healthier land and increased yields, communities benefit from local, sustainable food sources, and the planet benefits from the ability to heal itself in numerous ways. As a humble operation in a garage (hey, Google did it!), we’re able to make a living as small business owners, support our baby’s fruit budget, pay a living wage, and share beauty and craft with the world. It’s a win-win-win situation, a symphony of synergy that amplifies the impact of each party involved. This is social permaculture at work.

Sowing the Future: The Critical Role of Soil

Let’s talk soil — not just any soil, but thriving, living soil that acts as the Earth’s digestive system. Regenerative agriculture focuses on soil growth, crucial for a thriving ecosystem. It’s about giving back to the land that feeds us, consequently also ensuring that every root, every leaf, and every piece of fruit is packed with nutrients. In the broader scope, healthy soil equals a healthy planet, capable of sustaining us today and our future generations tomorrow.

A Call to Action: Why Kiss the Ground Matters

Supporting an organization like Kiss the Ground isn’t just an act of charity, it’s an investment in our collective future. It’s about understanding the integral role soil plays in our ecological and agricultural narratives. It’s about taking a stand, or rather, a stoop, to the ground level where the real change begins.

All to say, as you sip your drink and rest it on a Cause Coaster, you're not just protecting your table.

From the Cedar, to the Soil

You’ve read this far, so either the riveresque flow of earthly prose was so captivating you couldn’t stop or, alternately, you’re curious how Cause Coasters can help you or your organization. From employee and partner gifting to event swag and prospecting tools, there’s a broad utility to our cedar coasters’ impact for you and for the land. You’re not just providing a coaster for strategic value or elevating your brand, you’re directly empowering the people and forces behind regenerative agriculture. Why? beCause Coasters.

Reach out: ben@causecoasters.com

Check out Kiss the Ground here and consider donating directly to their work!